Hi guys. I want you to peer over to the top left at the box office gadget. Yes, that number is not an error; the Hunger Games has opened to 155 million, the third highest opening for a non-summer, non-sequel film. I'm absolutely certain this was due to its heavy promotional campaigns. There wasn't a single website, network, news station or billboard that didn't run an ad for this movie. It was so in-your-face that I got fed up of HG at one point.
There are a lot of excellent movies that never got half the publicity Hunger Games got, and I want know why?
My theory is this: We are, in fact, sheep. Our buying habits are influenced by trends and has very little to do with preference. For the last ten years or so, we, the avid movie goers, have been led to believe that there will always be a blockbuster franchise to keep us salivating with anticipation. First it was Harry Potter and then Twilight. Now that these two have ended or are coming to a close, we, the sheep, will soon have no one to herd us. What is a poor sheep to do?
BOOM! In comes Hollywood (the herder). They can't lose the sheep to the wolves (independent thinking) so they scramble to lead us to greener pasture. And what is this pasture? Why, Hunger Games of course!
Hollywood needed a new franchise--and fast. They knew they had to hook that core audience created by Twilight and Harry Potter and since most of that demographic were girls 14-25, they were aware that shiny new pasture had to come from a young adult novel. A search here, a jump there and (ta-da!) the most anticipated movie of 2012 was found: The Hunger Games.
I am all for blockbuster franchises (it gives the sheep something to look forward to and spend their money on), but why just one? I am pretty sure there are a lot of FANTASTIC YA novels out there that have great stories just like the Hunger Games, so why over-hype one and not the other? You tell me 'cause I don't know. But I will say this though: a lot of writers will now hope their work will get the same treatment as the Hunger Games, and I must sadly inform you that this is delusional. These blockbuster movie franchises aren't created based on quality or even likability, it's an industry employing the full use of its power to maintain THE TREND. Another important factor is time. Breaking into a market at the right moment is crucial. It can make stars and shatter dreams. In this instance, the Hunger Games had a perfect storm of industry backing and near impeccable timing.